This Privacy Policy (“Policy”) applies to Pet world Class, LLC its affiliates, subsidiaries, divisions and designees. (“PWC” or “we”). This Policy describes how Pet world Class collects, shares, uses, and safeguards customer personal information (“Personal Information”). This Policy covers Personal Information we collect anywhere including our Pet world Class retail stores, our websites at petworldclass.com, and any other websites where we post this Policy (collectively the “Site”). This Policy also applies to Personal Information we may collect, share, and use from the emails and other communications you receive from us. By accessing, viewing, or using this site, you acknowledge that you have read, understand, and agree with this Privacy Policy and our Terms of Use. IF YOU DO NOT WISH TO BE BOUND BY THIS PRIVACY POLICY AND OUR TERMS OF USE, PLEASE DO NOT USE THIS SITE.

INFORMATION WE COLLECT

We may automatically collect some information when you come to our Site.  This information helps us improve our Site and your experience on our Site.

Automatic Anonymous Information

What we collect automatically includes information about the computer or device you use to come to our Site. This may include the software that runs your computer, the type of software you use to access and search the internet, the service you use to go online, and the internet address assigned to your computer. This information helps us make our Site work better with your systems. We also collect data about how you use our Site such as the times you come to our Site and for how long. We may also know what websites you went to before and after our Site. It is not uncommon for online stores to collect this type of data. The information that is automatically submitted to us by your computer or device is considered anonymous information. To the extent we share such information with third parties, it is not traceable to any particular user and will not be used to contact you.

Cookies

Like many websites, our Site uses “cookie” technology. A “cookie” is a small data file. Our Site may store cookies on your hard drive. Cookies help us know when you come back to our Site. Cookies also help us “remember” information about you. We may try to remember things such as what products you prefer and your log-in information. Personal Information may be tied to these cookies. We do this to help bring you a better shopping experience. It can make check out faster. It also helps us make shopping more personal to you. You can set your browser to not accept cookies, however some services on our Site may not be available.

Our company and our trusted third parties may share with one another anonymous versions of user information collected at this site. We may use that information to link to and issue anonymous cookies containing demographic or intent-based data for online behavioral advertising purposes. Such cookies do not contain personally identifiable information.

Interest Based Advertising

We may partner with third party advertising networks that collect IP addresses, unique device identifiers (UDIDs), browser type, operating system, time zone, country, referring pages, and other information through the use of cookies, web server logs and pixel tags. These partners use this information to provide you with advertisements that are customized to your particular preferences, including for companies that are not affiliated with us. We may use this process to help us manage and improve the effectiveness of our marketing efforts.

Mouse Movements and Keystrokes

We may also use companies to help us collect information about site visitors’ mouse movements and keystrokes. These companies may use their own cookies and web beacons on our Site.

Pixel Tags

Our Site and our e-mails use pixel tags. Pixel tags are small electronic images. We use Pixel tags to deliver cookies, count visits, understand how our Site is used and tell how well our marketing is working. Pixel tags can also tell us if an e-mail has been opened and acted upon.

Third Party Analytics

We may also use companies, such as Google Analytics, to help us collect information about our Site. These companies may use their own cookies and web beacons on our Site.

Third Party Reviews

We may also use companies to help us collect information about our products or instore experiences. These companies may use their own cookies and web beacons on our Site.

Personal Information

You may give us “Personal Information” that tells us who you are and other things about you. Personal Information we may collect includes your name, postal address, telephone number, e-mail address, and loyalty account number. We may also collect your username and password.

We may collect demographic data from surveys or third parties. Demographics help us know our customers. For example, demographics can tell us your age, your gender, and what type of pets you own.

We may collect information you give us when you buy or use our products, create or update loyalty accounts, and contact us. We may also collect your information when you enter our contests or sweepstakes, take our surveys, interact with us on social media websites, and sign up for our newsletters and other communications.

USE OF INFORMATION

When you submit Personal Information to us, you understand that you are agreeing to allow us to use your Personal Information to, among other things:

• Operate and improve our Site, business and services. We may keep a customer database and other business records for reasonable periods.
• Provide customer service to you.
• Communicate with you by postal mail, e-mail, phone and other ways about promotions, rewards, events, and special offers for products from Pet World Class.
• Find products and services you may like based on your past orders and activities.
• Send you business communications, including confirmations, invoices, notices, updates, product alerts, and administrative messages.
• Detect, prevent and enforce against fraudulent, malicious or illegal acts.
• Transfer Personal Information to third party vendors, consultants and other service providers (“Vendors”). Our Vendors will use your information to do work for us. Your Personal Information is captured in the United States for processing by Pet World Class and our Vendors. In addition to the laws in your country of residence, the United States has certain laws that apply to your Personal Information. These laws may require us to disclose Personal Information to the United States government and other government authorities.
• Combine Personal Information we get from you with information from third parties, if allowed by law. We may do this to correct your Personal Information so we can get Pet World Class Marketing Communications to the right address. We may also do this to help improve your experience and make it more personal.
• Meet legal, regulatory, insurance, security and processing requirements.
• For other purposes with your consent or as permitted or required by law.

DISCLOSURE OF PERSONAL INFORMATION

We do not rent or sell your personal information to any third party. We will not disclose your personal information to third parties for their own marketing purposes except as described in this policy, or otherwise with your express consent. We may disclose your Personal Information to third parties:

• to fulfill the purpose for which you provide it;
• to our subsidiaries and affiliates;
• to contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them;
• to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by the Company about end users or our Service users is among the assets transferred;
• for any other purpose disclosed by us when you provide the information; or with your consent.

We may also disclose your personal information:

• to comply with any court order, law or legal process, including to respond to any government or regulatory request;
• to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; or
• if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others.

INFORMATION CHOICE AND ACCESS

You can “opt-out” of Pet World Class Marketing Communications. If you opted-in to our sharing of your Personal Information with third party marketers, you can opt-out of that too. You may also request to access or change your Personal Information. You may also ask us to change your preferences for how we use your Personal information. To make these requests:

• Follow opt-out instructions in promotional e-mails we send to you.
• Contact us as described in Questions or Concerns below. Please include your full name, address, phone number and e-mail address. Also, tell us what information you would like to access, change or add to our “opt-out” list. This will help us process your request.
• If you “opt-out” of our Pet World Class Marketing Communications, you may still get business communications. Business communications include order confirmations, or other administrative information.

SECURITY OF PERSONAL INFORMATION

Pet World Class takes reasonable steps to help protect Personal Information that we have or control against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.  We do not, however, guarantee that unauthorized, inadvertent disclosure will never occur.

QUESTIONS OR CONCERNS

If you have questions or concerns about how we use your Personal Information, please Contact Us.

CHANGES/UPDATES TO THIS POLICY

If we intend to use or disclose Personal Information in any way materially different than what we say in this Policy, we will make reasonable efforts to let you know about this change. When we make any changes to this Policy, we will display the effective date of this Privacy Policy at the top of this page.